Today, The CW Network, Electronic Arts Inc. (NASDAQ: EA), along with the National Football League (NFL) announced a whole new one-hour primetime eSports special, "EA MADDEN NFL 18 CHALLENGE," premiering Wednesday, December 27 (8:00-9:00 pm ET/PT) on The CW Madden NFL is just about the most popular game titles of all time plus the "EA MADDEN NFL 18 CHALLENGE" special will chronicle the exhilarating competitive action from the tournament and highlight the behind the scenes journeys from the eight world-class players since they compete inside Madden NFL 18 Challenge.
"Since the launch on the Madden NFL Championship Series, our goal has been to make Madden NFL competitive gaming available to as many fans as it can be," said Todd Sitrin, SVP and GM in the Competitive Gaming Division at EA. "The partnership with The CW and airing in the "EA MADDEN NFL 18 CHALLENGE" special marks a significant step forward, not just in broadening the fanbase for competitive Madden NFL, and also in highlighting our players - the actual stars."
"EA MADDEN NFL 18 CHALLENGE," The CW's fourth eSports special of 2017, gives viewers an internal look at what really goes on from the intense realm of competitive gaming, in addition to provide a deeper portrait on the top Madden NFL competitors, their journey towards the Challenge, and a have a look at the other side with the competition to say the Madden NFL Challenge belt and championship prize.
"We are thrilled to partner with EA and Madden NFL, one on the most well-known games inside the world, for The CW's final eSports event of 2017," said Rick Haskins, EVP of Marketing and Digital Programs, The CW. "Madden NFL is undoubtedly an iconic franchise, with a lot of dedicated fans, so we're excited to create our viewers behind the scenes or more close to see some on the best Madden NFL players inside country compete for your title."
"Madden NFL is still an incredible platform to the League to attain and build relationships our younger group of fans, and The CW's vibrant audience is an ideal match," said Christopher Halpin, Chief Strategy Officer with the NFL. "The CW has gotten a unique perspective on eSports, and now we are excited they've already partnered with EA along with the NFL to showcase the stories and drama in the Madden NFL 18 Challenge."
The Madden NFL 18 Challenge is just about the four EA Madden NFL 18 Major Events in competitive gaming as well as the eight competitors should have a lot within the line while they not only vie for your title of Madden NFL Challenge champion, and also a share of the $150,000 prize.
The Madden NFL 18 Challenge will tape on December 15-16 in Los Angeles, California.
About The CW: The CW TELEVISION NETWORK launched in 2006 as America's fifth broadcast network, with programming targeting younger viewers, a demographic highly wanted by advertisers. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, broadcasts a five-night, 10-hour primetime lineup, Monday through Friday. The CW's primetime programming can also be available to stream without cost, without authentication, for the ad-supported cwtv.com and The CW app, available today on every major OTT platform. In daytime, The CW broadcasts a Monday through Friday afternoon block, along with a three-hour Saturday morning kids block. The CW's digital network, CW Seed, launched in 2013, while offering original short-form digital content along with past seasons of fan-favorite television series.
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