EA is attempting to expand its empire up to it can. The publisher has now released physical toys determined by players that come in Madden 18.

These toys were spotted at Walmart by way of a forum user on Reset Era. These figurines are officially licensed by both EA plus the NFL. They are being branded included in the “Ultimate Team Series”.

Aside from finding a cool toy, in addition, they unlock some stuff that you should collect in the actual Madden 18 game itself. Each figure has a code to unlock “5 squad packs” so that you can use in Ultimate Team mode.

There are seven figures overall featuring players like Tom Brady, Russell Wilson and even more. This is the first series, so more may be released before long.

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